Start With the Brief, Not the CAD
December 10, 2025
Every project that has gone sideways on us had the same thing in common. We started modeling before we knew what we were building.
It is tempting. A client sends a sketch, we get excited, and the CAD is open before the call is over. A week later we have a beautiful model of the wrong product. It fits a part the client never mentioned, uses a process they cannot afford, or solves a problem the end user does not actually have.
What we ask for now
Before any geometry gets made, we want five things on paper:
- Sketches or reference images, even rough ones. A napkin drawing tells us more than a paragraph.
- Critical dimensions. What has to fit in a hand, a pocket, a car, or around an existing part.
- Functional requirements. What it has to do, how often, and in what conditions.
- Intended manufacturing method. Injection molded, machined, printed, sewn. If you do not know yet, that is fine, but we need to talk about it.
- Target budget, both for development and for unit cost at volume.
The last two are the ones people skip, and they are the ones that matter most. A part designed for injection molding looks different from the same part designed for CNC. A low target unit cost rules out a lot of ideas early, which is exactly when you want to rule them out.
Why it saves money
A brief feels like paperwork. It is actually the cheapest engineering you will ever buy. Changing a requirement on day one costs a conversation. Changing it after tooling is cut can cost thousands of dollars and weeks of schedule.
It also keeps both sides honest. When a client asks for a change halfway through, we can look at the brief together and decide if it is a new requirement or a clarification of an old one. That one habit has prevented more awkward conversations than anything else we do.
The takeaway
Slow down for an hour at the start. Write down what the product has to do, who uses it, how it gets made, and what it can cost. Then open the CAD. You will get to a finished product faster, not slower.